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Epic Powersports. Heard of it? Seen it around? If you have, most likely you’ve seen their large Epic wrapped sprinter van on the road, or their current best form of advertising - referrals and word-of-mouth. Located in downtown Kingsley, Michigan next to Paul’s Auto & RV on Pearl Street (just outside Traverse City, MI), Epic Powersports is Michigan’s newest, quickly growing powersport parts and service company for snowmobiles, ATV’s and off-road motorcycles in the state of Michigan. Founders Matt Harris and Paul North (also owner of long-standing Kingsley based Paul’s Auto & RV), are no strangers to the industry. In fact, both still ride each summer and winter seasons and use their 30 years experience to help their customers make the most of their Michigan off-road experiences.
Their business model focuses on providing the service riders have long been missing; No run around or long service turnaround times – just honest, fair pricing and a most importantly, a superior service level that goes beyond their website or storefront purchase. So far, this strategy has paid off with their off-road racing clientele. As the title sponsor of the Michigan District 14 Hare Scrambles in Michigan, Epic provides rider support that goes beyond a check - at the ground level by physically attending the 15+ races each summer. To riders and District Series management, the kind of support Epic provides is more valuable than the money another sponsor would bring. Although their strategy is typically referred to as “guerilla marketing”, they like to call it the “Epic Promise”.
“Riders know who we are, see us supporting them at the races and even right next to them at the starting line. This perspective allows us to get to know them, find out what they’re looking for and build a relationship to continue supporting them throughout their riding career. Anyone can go to a store and purchase a part, but how often do you see that store come to you, experience what you are and support you at the track?” – Matt Harris, CEO
Visit www.epic-parts.com, call Matt or Paul at 1-855-300-EPIC (3742) or come visit them in their showroom at 233 Pearl Street in Kingsley to get the most out of your off-road experiences.
Proud Traverse City Chamber of Commerce member.